Sold over 540K units! Super strong lifting cara verified by numerous reviews (based on the sales of the corresponding items both domestically and internationally from Apr 2018 - June 2020). Long lasting curling effect as if using an eyelash curler. Eyelashes curl lightly upon application and last all day. The dense evenly curled brush optimized for the curve of the eye applies product on each lash while also lengthening each lash.